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Friday, June 20, 2014

2.1 The Nature of Culture

William G. Sumner created the term "ethnocentrism" upon observing the tendency for people to differentiate between the in-groupand others. He defined it as "the technical name for the view of things in which one's own group is the center of everything, and all others are scaled and rated with reference to it." He further characterized it as often leading to pride, vanity, beliefs of one's own group's superiority, and contempt of outsiders. Robert K. Merton comments that Sumner's additional characterization robbed the concept of some analytical power because, Merton argues, centrality and superiority are often correlated, but need to be kept analytically distinct.

Anthropologists such as Franz Boas and Bronislaw Malinowski argued that any human science had to transcend the ethnocentrism of the scientist. Both urged anthropologists to conduct ethnographic fieldwork in order to overcome their ethnocentrism. Boas developed the principle of cultural relativism and Malinowski developed the theory of functionalism as guides for producing non-ethnocentric studies of different cultures.

Cultural relativism and ethnocentrism are the two flip sides of one coin where both of these rather philosophical notions are intertwined. Ethnocentrism landed as a concept amongst different nations earlier than cultural relativism which got to be devised to counter ethnocentrism. And, the most significant feature related to these notions and ideas is the fact that both of these come with specific sect of followers which can be specific individuals and specific nations as well.
Cultural Relativism
Cultural relativism is that notion that allows to see the different habits, traits and values of an individual in the relevance of his or her cultural values. All the nations come up with their specific sects of cultural and ethnic values and norms. And, all such cultural values differ from one ethnic group or nationality to the other. Cultural relativism grants that cushion where no culture gets to be termed as superior or inferior one. All the values, norms and traits get to be seen in the cultural relevance where it being understood that one value appropriate for one specific culture can be inappropriate for the other. So, this very notion does not propagate becoming judgmental or harsh towards any specific cultural value and norms.
Ethnocentrism
Ethnocentrism on the other hand is the extreme opposite of cultural relativism. The follower of this philosophy will happen not only to consider his or her culture the most supreme of all but that person will judge other cultures by comparing these to his or her specific culture. This notion falls in deep and sharp contrast to cultural relativism which focuses on the better and unbiased understanding of other cultures and the related values.
Cultural relativism is considered to be more constructive and positive conception as compared to ethnocentrism. It permits to see an individual’s habits, values and morals in the context of his or her cultural relevance not by comparing it to one’s own cultural values and by deeming these the most superior and greater of all.
Functionalism
Structural functionalism, or simply functionalism, is a framework for building theory that sees society as a complex system whose parts work together to promote solidarity and stability. This approach looks at society through a macro-level orientation, which is a broad focus on the social structures that shape society as a whole, and believes that society has evolved like organisms. This approach looks at both social structure and social functions. Functionalism addresses society as a whole in terms of the function of its constituent elements; namely norms, customs, traditions, and institutions. A common analogy, popularized by Herbert Spencer, presents these parts of society as "organs" that work toward the proper functioning of the "body" as a whole. In the most basic terms, it simply emphasizes "the effort to impute, as rigorously as possible, to each feature, custom, or practice, its effect on the functioning of a supposedly stable, cohesive system".

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