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Tuesday, June 17, 2014

1.3.a scope and relevance of socio-cultural anthropology.

Scope and relevance of Soicio-cultural anthropology,
It tries to understnad how human beings live, how do they manage their environment, how do they express their bonds of co operation and conflict, and how do they keep chnaging their natural cultural and social environments.
From the very emergence, it has had  a universal approach. This is also highlighted in the definition given by Gopal Sarana,"it is a study of the relations and patterns of life among all societies as seen through the institutions and groups such as marraige, family, kinship, economic activities, political life, religious beliefs and preactices, folklore, mythology, symbols and such".
To study human societies in all space and time is the purpose of socio-cultural anthropology. To deal with the vast subject matter, it has been divided into two sections, ethnography and ethnology.
Ethnography is the descriptive account of a society in a particular point of time. Ethnology compares the results of ethnography; different societies and cultures.
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More socio-cultural anthropologists today can be sighted in corporate offices museums and government offices than in universities. The importance of ethnology and ethnography has been understood and being utilised by these organisations.
When entering into new markets, corporations often use them to better place their products. Governments utilise their services in conflict management when tribal societies are involved. This is evident from the advancements made in rehabilitation policies that GOI utilizes for the people effected by development projects.
Specializations within social anthropology shift as its objects of study are transformed and as new intellectual paradigms appear; musicology and medical anthropology are examples of current, well-defined specialities.
More recent and currently ; social and ethical understandings of novel technologies; emergent forms of 'the family' and other new socialities modelled on kinship; the ongoing social fall-out of the demise of state socialism; the politics of resurgent religiosity; and analysis of audit cultures and accountability.

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